Cookie Policy

This Cookie Policy explains how AllofAI (“we,” “us,” or “our”) uses cookies and similar technologies on our website. Although this policy is especially relevant for users in the EU and UK due to regulatory requirements, it applies to all visitors accessing our site.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They are commonly used to ensure websites function properly, improve performance, and provide insights to website operators.

2. Categories of Cookies We Use

We use several types of cookies for different purposes:

1. Essential Cookies

These cookies are required for the core functionality of the website. Without them, the site may not operate correctly and therefore they cannot be disabled.

2. Functional Cookies

These cookies allow the website to remember your preferences and provide enhanced, more personalized features.

3. Analytics and Performance Cookies

These cookies help us understand how users interact with our website so we can improve performance, usability, and overall service quality.

4. Advertising and Targeting Cookies

These are used to deliver content and advertisements that are more relevant to your interests and browsing behavior.

3. Cookies We Specifically Use

Our website may use both:

  • First-party cookies, which are set directly by AllofAI
  • Third-party cookies, which are set by external services integrated into our platform

These cookies may include:

1. Session Cookies

Temporary cookies that are deleted automatically once you close your browser.

2. Persistent Cookies

Cookies that remain stored on your device until they expire or are manually deleted.

4. Third-Party Cookies

We use third-party services that may place cookies on your device to support analytics, advertising, marketing, and product performance measurement.

a) Google Analytics

Purpose: Web analytics

  • _ga: Distinguishes users (storage: 2 years)
  • _gid: Distinguishes users (storage: 24 hours)
  • _gat: Controls request rate to the service (storage: 1 minute)

b) PostHog

Purpose: Product analytics

  • ph_[random string]: Identifies unique users (storage: 1 year)
  • posthog_distinct_id: Tracks unique user identity (storage: 1 year)

c) Google Tag Manager

Purpose: Tag and script management

  • dc_gtm[property-id]: Limits request frequency (storage: 1 minute)

d) Customer.io

Purpose: User engagement and email marketing

  • _cio: Identifies users across sessions (storage: up to 20 years)
  • _cio_session: Maintains session state (expires when session ends)

e) Google Ads

Purpose: Advertising and remarketing

  • IDE: Supports ad targeting and delivery (storage: 1 year)
  • ANID: Stores advertising preferences (storage: 1 year)
  • DSID: Supports personalized advertising (storage: 14 days)

f) Facebook Ads

Purpose: Advertising and audience targeting

  • fr: Supports ad delivery and retargeting (storage: 3 months)
  • _fbp: Tracks visits across websites for ad personalization (storage: 3 months)

g) Pinterest Ads

Purpose: Advertising and conversion tracking

  • _pinterest_sess: Maintains session information (storage: 1 year)
  • _pinterest_ct: Supports advertising functionality (storage: 1 year)
  • _epik: Tracks conversions and user actions (storage: 1 year)

h) TikTok Ads

Purpose: Advertising and session tracking

  • tt_webid: Identifies unique browser (storage: 1 year)
  • tt_sessionId: Maintains session continuity (expires at end of session)
  • tt_appInfo: Stores app-related information (storage: 1 year)

i) Microsoft Clarity

Purpose: Session replay, heatmaps, and UX analytics

Microsoft Clarity helps us analyze how users interact with our website (such as clicks, scrolling behavior, and page rendering performance) in order to improve usability and diagnose issues.

For users in the EU, UK, and Switzerland, Clarity is only activated after valid consent. Masking features are also enabled to reduce the capture of sensitive form inputs.

Cookies used:

  • _clck (first-party, up to ~1 year): Stores a unique user identifier and preferences
  • _clsk (first-party, 1 day): Groups multiple page views into a single session recording
  • CLID (third-party, ~1 year): Identifies first-time visits across Clarity-enabled sites
  • ANONCHK / MR / MUID / SM (Microsoft domains, variable duration): Support Microsoft analytics and synchronization systems

Note: Clarity does not use ANID. ANONCHK is used to indicate tracking configuration and data transfer settings.

Data retention (Microsoft policy):

  • Session recordings: approximately 30 days
  • Heatmaps and aggregated interaction data: up to 13 months
  • Saved or labeled sessions: up to 13 months

After the retention period, data is permanently deleted from Microsoft systems, including backups, according to their policy.

For more details, please refer to Microsoft Clarity’s official privacy documentation.

5. Managing Cookies

You can control and adjust your cookie preferences in several ways depending on your needs:

a) Cookie Consent Tool

You may manage or withdraw your consent at any time using the cookie preference tool available on our website.

b) Browser Settings

Most web browsers allow you to block, delete, or restrict cookies through their settings. You can modify these settings directly in your browser preferences.

c) Third-Party Opt-Out Options

Certain third-party services also provide dedicated opt-out mechanisms:

  • Google Analytics: https://tools.google.com/dlpage/gaoptout
  • Google Ads: https://adssettings.google.com
  • Facebook Ads: https://www.facebook.com/ads/preferences
  • Pinterest Ads: https://help.pinterest.com/en/article/personalized-ads-on-pinterest
  • TikTok Ads: https://www.tiktok.com/setting/personalized-ad

For services such as PostHog, Customer.io, Google Tag Manager, and Microsoft Clarity, cookie preferences should be managed via our website’s cookie consent tool. Please note that Clarity cookies are only activated after valid user consent where required.

Important Notice

Disabling or rejecting certain cookies may impact website functionality, reduce personalization, and limit access to some features.

6. Information Collected Through Cookies

Cookies may collect certain technical and usage-related data to help us understand how the website is used and to improve overall performance.

This information may include:

  1. IP address
  2. Browser type and version
  3. Device operating system and platform
  4. Time zone settings
  5. Browser plugins or extensions (where applicable)
  6. Website activity data, such as:
  • Pages visited (URLs)
  • Clicks and interactions
  • Session duration and navigation patterns

7. How We Use Information Collected Through Cookies

Information collected via cookies is used to support the operation, improvement, and security of our website and services. Specifically, we may use this data for the following purposes:

1. Website and service improvement

To analyze performance and enhance functionality, usability, and overall user experience.

2. Personalization and advertising

To deliver content, recommendations, and advertisements that are more relevant to your interests.

3. Usage analytics

To understand how visitors interact with our website, including navigation patterns and feature usage.

4. Security and system integrity

To detect, prevent, and respond to potential security threats, fraud, or misuse of our services.

8. Automated Decision-Making and Profiling

We may process cookie-derived information using automated systems to support profiling activities and limited automated decision-making. This is primarily used to enable personalized advertising and tailored content experiences.

Where such processing applies, you have the right to object to profiling activities based on your personal data, subject to applicable legal requirements.

9. Data Retention

The retention period for cookies and related data depends on their category and purpose:

  • Essential cookies: Typically stored only for the duration of your session and deleted once the browser is closed.
  • Analytics and advertising cookies: Generally retained for up to 2 years, unless you delete them earlier through your browser settings or consent preferences.
  • Microsoft Clarity data: Retention is governed by Microsoft’s policies, including:
  1. Session recordings: approximately 30 days
  2. Heatmaps and aggregated interaction data: up to 13 months
  3. Favorited or labeled sessions: up to 13 months

After the applicable retention period, data is deleted in accordance with the respective provider’s policies, including from backup systems where applicable.

10. International Data Transfers

Cookie-related data may be processed and transferred to countries outside the EU and UK. In such cases, we implement appropriate safeguards to ensure an adequate level of data protection.

These safeguards may include the use of Standard Contractual Clauses (SCCs) approved by the European Commission, or other legally recognized transfer mechanisms.

11. Your Rights

Under applicable data protection laws, including the GDPR, you may have certain rights in relation to personal data collected through cookies.

These rights may include:

  1. The right to access your personal data
  2. The right to correct or update inaccurate information
  3. The right to request deletion of your data
  4. The right to object to or restrict certain types of processing
  5. To exercise any of these rights, you may contact us through our Help Center.

12. Updates to This Cookie Policy

We may revise this Cookie Policy from time to time to reflect changes in legal requirements, technology, or our practices.

When material updates are made, we will notify users by posting a clear and prominent notice on our website.

13. Contact Information

If you have any questions or concerns regarding this Cookie Policy, you may contact us via:

Final Notice

By continuing to access or use our website, you acknowledge and consent to the use of cookies as described in this Cookie Policy.